“Long term entrepreneurship is liking what you do, who you do it with and who you do it for” – John Paul Dejoria

Billionaire John Paul Dejoria, CEO and Co-founder of John Paul Mitchell Hair systems sprinkled wisdom over topics including entrepreneurship, belief in self and having passion about your product. Dejoria, who founded JPM with the late Paul Mitchell – has undergone countless adversities, including living out of his car in his 30’s and hawking his market-new hair products door to door with $700 to his name. His brands are best in class, story; heroic, and message unyielding – never quit, love what you do and always believe. His advice transcends past entrepreneurship and reaches any person striving to build something, whether it be a family, business or life.

Amazing musings from the clip

Beat rejection – be prepared for the rejection, no matter how bad it is – don’t let it overcome you.

Door to door – keep on going toward what you want no matter what – whether your bills are paid, not paid, someone says no 1000 times… be as enthusiastic on door #100 as you were on door #1.

Belief in product – you’re never selling – you’re trying to get it in someone’s hands, knowing it’s so darn good that they’re going to want to order it again or tell a friend.

More than money – if you’re not having fun then you’re only in business to make some money.

Re-order business – the end result is that when the consumer is tasting it, is it something they want to get again?